The latest Nielsen consumer reports states that 44% of kids between 6 and 12 want an iPad for Christmas. This is not surprising. If you’ve ever watched young kids playing with the devices, they regard them as some of the coolest toys to have and a lot of them hate to deal the occasional interruption from daddy or mommy when they want to use them for strange activities like calling.
The interesting thing is, there are a lot of adults who have the device as the number one item on their Christmas list as well. I don’t have anything against technology (I work in the field), and I have to give Apple a lot of credit for coming up with a highly complex technical device equally capable of keeping a 3-year-old and 30-year-old entertained for hours. Absolutely brilliant!.
The iPads are not cheap, and at a cost of about $500 each, this should be a well thought out buy. If you can get past the price tag and you have enough money to buy everybody else on your list a decent Christmas present, but are still struggling with whether to buy your 5 or 6-year-old a iPad, consider the arguments marketers are using to push the devices to the younger set. As you go through the list remember that money decisions say a lot about you and even more critical, they define the values you are passing to your children.